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Don't Move Here EP.2: The Black Gumdrop, Audio Dregs and Atole
Not Quite 20 Questions with E*Rock of Audio Dregs Recordings By Hiram Lucke HL: How and when did Audio Dregs Recordings start? Cool Hunting
E*Rock: An Interview with Awesome
Maybe you can follow along. . . ------------------------
Some people aren't happy unless they're doing way too many things at once, and Portland-based polymath E*Rock is definitely one of them. A skinny, good-looking 31 year-old with stringy hair and a sly smile, E*Rock stocks the formidable electronic section at Ozone 3. He also makes awesome music by himself, does design work that's simultaneously slick and ratty, releases rad IDM-ish music on his label Audio Dregs, makes these great psychedelic drawings that I really wish he'd spend more time on, occasionally puts together music shows where he also projects intensely colored and fucking hilarious animated visuals, edits and publishes the music magazine "Thumb," plus he does music videos for the likes of Beck and the Gossip with the newly-assembled Wyld File crew (a recently launched partnership between himself and the insanely talented Providence, RI-based Paper Rad folks). The sick thing is how well E*Rock multi-tasks, and there's nothing frantic about him, either. Dude has the friendly slacker vibe of a surfer (or what I imagine surfers to be like anyway). I ask what he's up to these days and in addition to videos, he's headed to Europe next week "to do some art workshops and play festivals, and video projections for a Rhizome event in NYC, and working on new music, and launching a new label." "Other than that I'm doing nothing," he deadpans. "What about the big release show at Holocene next this Friday that's a triple release show for Copy on Audio Dregs, and Bobby Birdman and Panther on the new label," I ask, astounded that I can sound like such a PR-type hack. "Oh yeah, I'm doing that show at Holocene too," he says, eyes lighting up, as if he'd almost forgotten about it. Lately, E*Rock's turned his attention towards home. After a few years of releases by artists from Germany, France, Massachussetts and Japan, the next few Audio Dregs titles are Portland groups: albums by the lovely retro electronic act Copy and the woozy psychedelic folk of the Plants. Both these records totally rule. "I like that the Plants melt their pop into a psychedelic brew," Eric explains. "And Copy's music is in between genres, which is what all Audio Dregs music should be about; he's got great, complex melodies, but also it's simple enough to be catchy. I like that his music has a hip-hop feel to its production, but the beats are actually disco." Then there's the new label, Fryk Beat. The music on it is sexy, weird and beautiful. I ask E*Rock (who also started the Collective Jyrk label with the kids from Yellow Swans) why the heck he's starting up a whole 'nother label. His reply is, simply, "Why not?" He describes the music on Fryk as "more social music." "It's more vocal, and it's records that you'd put on at a party; Audio Dregs music is more the records you listen to by yourself, preferably with headphones," he says, adding that "you would let the artists from Audio Dregs watch your kids, but probably wouldn't want Fryk Beat artists to." A real sense of whimsy pervades the Fryk Beat "stable." Started with Eric Johnson, a member of Pulseprogamming and Riddenpaa, the first four releases on FB are 12"s by PDX-centric acts: sexy motherfucker and aggro dance experimentalist Panther, awesome lap-pop crooner Bobby Birdman, E*Rock's own electronic dance persona 1999, and the lovely experimental pop music of 01 (Pop Music). These are people who listen to all parts of "Trapped in the Closet," because they like it as a groovy minimalist groove, as much as the obvious pleasures of watching an insane person over-narrate a story where a midget poops his pants. Free videos and MP3s of each 12" on Fryk Beat can be found at http://www.frykbeat.com. Rob Whitey's "cardboard" video for Panther is probably the best rock and roll video since that White Stripes one with all the Legos. ------------------------
Willamette
Week: Localcut Ratatat, arguably, has been one of the biggest blow-up cult bands of
the past couple years, with its infectious layered guitars and beatsmithing
snagging a spot in every hipster’s iPod from Williamsburg to,
um, Portland. Before they got “discovered,” their first
record—a single for the song “17 Years”—dropped
courtesy of Portland’s own Audio Dregs, founded by Eric Mast,
a.k.a. E*Rock and older brother of Evan Mast, one half of the Ratatat
duo. On Saturday, Berbati’s Pan hosts a family reunion of sorts
with the brothers sharing a bill. Last week, I chatted with the two
of them about growing up, monkeys and the Red Hot Chili Peppers. ------------------------
THE FADER Wyld Style Portland, OR artist E*Rock is an all-round indie renaissance dude, but what we're feeling the most are his videos-cheeky spaz outs influences by 80's arcade uprights and drawing with a fist full of magic markers. With them he is helpingg to revitalize macromedia Flash, teh web medium that once promised to revolutionize cartoon animation but then went out like Lil' Pimp. Recently E*Rock teamed up with Ben Jones of Paper Rad under the name Wyld File to create awhole new style of Flash called Dogman 99 that they premiered in teh Yanni-baiting video for their remix of Beck's "Que Onda Guerep". After watching the clip I leaped six feet in the air to reveal a secret power-up leaf and then jumped out of a 13th story window beacuse I thought I had Racoon Mario powers. It's dangerous. -Eric Ducker |
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01/ How did you and your brother E*Vax come to music ? Was
it an passion transmitted to you by your parents ? 02/ In reading different issues of your Thumb fanzine, i discovered
that you were very interested in musical instruments and more generally
in sounds. Where does this interest come from ? 03/ Was that interest something that made you create Thumb
? What were your motivations as you wrote the first issue of the fanzine
? Have those motivations changed today ? 04/ Why do you change the format & design of Thumb all
the time ? 05/ How do you decide of the artistic choices of Thumb ? What
guides you in your choice of interviews, reviews, etc. ? Is Thumb opened
to collaborations with other reviewers and so ? Where does the idea
of the "Mum's reviews" come from ? 06/ It seems that some of the band you met have finally been
released on your own label, Audio Dregs, like for example The Sensualists,
or Mummleboy who's making animations for audiodregs.com. In a way Thumb
could be seen as a kind of talent's discoverer department for Audio
Dregs. What do you think ? How do you keep up-to-date with what’s
going on on the music scene? 07/ Do you have any musical training ? When did you start composing
your own music ? 08/ Where does the idea of collaborate with Harald Ziegler
come from ? How did the collaboration happened ? 09/ Can you tell us about Conscious ? What was the idea of
the disc ? Where does its title come from ? 10/ In Conscious you mix analogical and computer sounds, don't
you ? Why ? Who's the musician/designer Colleen French ? 11/ Conscious is not as much experimental as Weekday, the disc
you released with Eric Diaz (as Carpet Musics). How did you and Eric
Diaz met ? What's Eric musical background ? Are you working on a new
LP with him ? 12/ Carpet Musics's music uses sine tones and bleeps. What
do you think of those totally artificial noises in musical creation
? 13/ Just like your own work, Carpet Musics's music is keeping
a pop ingredient that makes the music accessible. Is it a will of yours,
not to be only experimental ? Don't you wanna be sometimes more experimental
? 14/ You' re going to tour with Lullatone and Greg Davis this
summer. Where does the idea of touring together come from ? 15/ What artists do you like to listen to at the moment ? 16/ What's on your agenda for after the tour ? interview by stéphane |
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| audiodregs.com/erock (official E*Rock site) |
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As a form of introducirte, you could tell us how went that you began to produce electronic music? "To begin to produce it was more by necessity. From very young I so on began recording my own music in a table of 4 tracks and. I like the cause that your you can record directly through a tool like the computer, or that this one is an integral part of the process to make music ". In me opinion your music has a special mixture of rock and electronics. In individual, its relation with the vanguard music; noises and subtle melódicas lines. Which are your musical influences? "I like many types of music. Sure I like when music has different
facets, like the most experimental technique, but also the melódicos
aspects, of composition and textures. Your you handle to the Audio seal Dregs and a called magazine Thumb. Us you could comment these two activities that you make and the ideas that are behind these? "the magazine" Thumb "is an excuse to interview bands that opportunity would not have to know them through another publication. Audio Dregs is the seal that I take my E*Vax brother along with. There are things that I make because I like music, as well as the design, making objects. It is like a species of obsession ". What you have in common with the German seal Tomlab? "Tomlab is a unique seal that always proposes new things. I believe
that we have some things in common; we are not interested in making
a style of music certain; to both we like to do sounds manufactured
in homemade form and we have in addition I interest similars as far
as the design. What you could hope in the future near of E*Rock and Audio Dregs? "the long duration of E*Rock would have to leave the next month June. We will soon have in Audio Dregs new the CD's de Inkblot and Supersprite. We are also in the final process of new the CD's de The Sensualists, Lineland, Lullatone and Dim Dim. Tengo in addition the hope to find something of time to update our page Web. Interview by Guillermo Escudero - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - -
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audiodregs.com/erock (official E*Rock site) |
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LEAD
STORY / Willamete Week
photo by Michael Parrish
What gets you off of your couch? Are you more likely to be drawn to the sunny waterfront for a brew-and-rib fest than to a darkened theater to see an experimental film? What are the chances that this Sunday you'll pick up a comic book about race relations instead of peeking at Family Circus? Have you ever considered trucking down to a small gallery to see an installation instead of window shopping at the mall? Don't be ashamed if you come up short when it comes to artistic experimentation. We all get a little... comfortable. What you need is inspiration. And information. And a look at the new creative face of this city. The Portlanders in this issue are doing their damnedest to kick your butt into the local arts scene.
E*ROCK The lean 25-year-old recently put out the 10th issue of his music and musings 'zine, Thumb. He currently has several paintings showing at the LaurelThirst Public House and a joint show set for October with fellow Portland artist Erik Railton. Mast's approach to painting is emblematic of his greater creative designs. Often working on eight wood panels at once, he prefers Craypas, a fast-drying medium somewhere between pastels and oil sticks. "If you only have two days to work on a painting, you don't want to spend three days waiting for it to dry," he says. "When you're working that way, things stay inspired." E*Rock also owns and operates Audio Dregs Records, a label high on poppy electronica and the beautiful bleeps of our modern world. Underscoring his dedication to myriad projects, E*Rock maintains a full-time job at Ozone Records, funding his hitherto moneyless artistic adventures. "Art's the thing I've always done," says the hunky boho, who landed in Portland after college looking for a music- and rent-friendly scene. "No matter what, I always come back to it." --Mac Montandon
excerpt from: Willamette Week | originally published September 15, 1999 |
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